Role Overview
The Sr. Manager, Product Marketing will lead the digital customer experience strategy for Farmers’ product solutions. This role will partner with enterprise stakeholders to define product strategies, enhance customer experiences, and drive digital innovation across the organization.
What You Will Do
Lead the vision, strategy, and application of digital product solutions, leveraging emerging technologies such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), Connected Devices, and evolving product development methodologies.
Why It Might Be a Fit
The successful candidate will combine strategic vision with strong execution skills, helping shape the future of Farmers’ digital customer journey and product experience ecosystem.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Information Systems, Product Management, Digital Strategy, or a related field
- Minimum of 5 years of progressive experience in Product Marketing, Product Management, Digital Strategy, Customer Experience, Marketing Technology, or related disciplines
- Demonstrated experience leading digital customer experience initiatives and partnering across business and technology organizations to deliver customer-centric solutions
Benefits
- Competitive salary commensurate with experience, qualifications, and location
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
To apply for this job please visit jobs.farmersinsurance.com.

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