Marketing Manager – Lead Generation

Role Overview

The Social Media Marketing Manager is responsible for the strategy, execution, and ongoing optimization of HCHB’s social media marketing program. This role manages HCHB’s organic presence across LinkedIn, Meta, YouTube, and other relevant channels, with responsibility for content development and publishing, community engagement, employee advocacy, event and campaign activation, and performance measurement.

What You Will Do

Develop and execute HCHB’s organic social strategy, create and publish platform-native content, integrate social into marketing campaigns, activate events and trade shows, lead employee advocacy, engage and listen, measure marketing impact, and optimize performance.

Why It Might Be a Fit

The right person will bring a test-and-learn mindset, using HubSpot, platform analytics, and campaign performance data to make informed decisions and continually improve results.

Requirements

• 5–7+ years of social media or digital marketing experience
• Demonstrated ability to take social programs from strategy through execution
• Strong LinkedIn expertise
• Experience managing LinkedIn, Facebook/Instagram, and YouTube programs
• Excellent writing, editing, and storytelling skills
• Experience integrating social with broader marketing campaigns
• Hands-on experience with HubSpot
• Strong analytical skills
• Experience with social management and analytics platforms
• Working knowledge of Google Analytics, UTM tracking, and digital campaign measurement

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave)
• Paid holidays

Tagged as: Data Analysis, Google Analytics, HubSpot