Marketing Manager/Assistant Manager

Role Overview

As the Marketing Manager/Assistant Manager at Popeyes Singapore, you will be a key player in driving our brand’s presence and ensuring impactful marketing strategies.

What You Will Do

Develop comprehensive marketing strategies, create and execute campaigns, develop and implement pricing promotions, lead digital marketing initiatives, and analyze digital marketing metrics.

Why It Might Be a Fit

You will be responsible for safeguarding and enhancing the Popeyes brand through consistent messaging and creative campaigns, planning and executing promotional activities, and conducting market research to identify trends and consumer preferences.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in marketing management, preferably in the food and beverage industry
• Strong understanding of digital marketing trends and platforms
• Creative mindset with excellent communication and interpersonal skills
• Analytical skills to assess campaign effectiveness and make data-driven decisions
• Demonstrated ability to manage projects from concept to execution
• Leadership skills and experience in guiding a marketing team