Multi Channel Marketing Manager

Role Overview

The Multi Channel Marketing Manager will oversee the end-to-end operation and promotion of core products on pharmaceutical B2C platforms to deliver annual e-commerce promotion targets. They will develop online operation strategies, execute key campaigns, and manage daily platform routines.

What You Will Do

The successful candidate will lead digital innovation promotion, launch diverse digital initiatives, and deliver compliant disease education and patient engagement content. They will also conduct market assessment, strategic planning, and innovative layout for out-of-hospital channels.

Why It Might Be a Fit

The ideal candidate will have a solid capability in strategic analysis, solution design, data analysis, and cross-team collaboration. They will be result-driven, resilient under pressure, and experienced in multi-channel project delivery.

Requirements

• Bachelor’s degree or above in Marketing, E-commerce, Pharmacy, or related majors
• Minimum 5 years of experience in pharmaceutical e-commerce and digital omni-channel marketing
• Familiarity with mainstream pharmaceutical e-commerce platform rules and online pharmacy regulatory requirements
• Strong compliance awareness
• Solid capability in strategic analysis, solution design, data analysis, and cross-team collaboration
• Result-driven, resilient under pressure, and experienced in multi-channel project delivery
• Strong market sensitivity and ability to develop lifecycle-based channel strategies
• Prior team leadership experience is preferred