Director of Demand Generation

Role Overview

The Director of Demand Generation will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers.

What You Will Do

The Director of Demand Generation will be responsible for acquisition strategy and roadmap, performance measurement and leadership, and creative and vendor management. They will own lead generation and lead nurturing strategies from first touch to purchase, build and optimize multi-channel acquisition programs, and manage acquisition budgets with a clear ROI framework.

Why It Might Be a Fit

The ideal candidate will have proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments, and will be able to operate independently and in ambiguity, prioritizing speed and learning over perfection.

Requirements

• Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments
• Ownership of multi-channel growth strategies with responsibility for revenue impact
• Strong analytical ability
• Comfortable with experimentation, attribution, and funnel analysis
• Experience running high-tempo experimentation cycles across channels, messaging, and conversion points
• Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection
• Ability to partner effectively with sales and build alignment across teams
• Ability to tailor acquisition strategies by ICP, industry, and buying persona
• Experience developing creative assets and working with content and design partners
• Strong communication skills
• A mindset focused on iteration and measurable impact

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Parental leave programs
• Paid volunteer days