Role Overview
We are looking for a demand generation manager who thinks in funnels, not channels. You will own Fieldguide’s campaign demand engine: the webinars, nurture tracks, email programs, and content distribution that build pipeline across every segment of the market.
What You Will Do
Own the webinar program, nurture and lifecycle, email campaigns, content distribution and segmentation, and orchestrate with ABM. Report on what’s working and use AI to multiply output.
Why It Might Be a Fit
You will be working alongside a peer who owns paid performance, and you will have the opportunity to use AI daily in your work.
Requirements
- 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing
- Experience at the scale we are operating at: programs contributing meaningfully to a quarterly pipeline target in the eight figures
- Full-funnel thinking
- Deep hands-on experience with webinars, nurture, and email at real scale
- Fluency in HubSpot or a comparable marketing automation platform
- A specific, demonstrable AI practice in campaign execution
- Comfort in the seams
- A high bar you hold yourself
- B2B experience. Professional services, accounting, audit, or fintech is a plus; B2C is not a fit
To apply for this job please visit jobs.ashbyhq.com.
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