Marketing Automation Journey Lead

Role Overview

The Financial Times is seeking a Marketing Automation Journey Lead to join their Reader Revenue Group and shape how they engage with customers across their lifecycle. The role involves ensuring the automation of customer experiences is relevant, connected, and effective. The successful candidate will partner with Lifecycle Marketing and other collaborators to understand customer needs and commercial objectives, translating these into effective automated experiences.

What You Will Do

The Marketing Automation Journey Lead will be responsible for journey architecture and orchestration, portfolio optimisation and prioritisation, and measurement, testing, and learning. They will translate journey recommendations into clear, actionable briefs for Marketing Automation Specialists and Executives, and work with delivery teams to define audience requirements, triggers, branching logic, personalisation, sequencing, testing, and data dependencies.

Why It Might Be a Fit

The ideal candidate will have significant experience in marketing automation, CRM, lifecycle marketing, or a closely related field, with strong expertise in customer journey architecture, design, and orchestration. They will be able to translate customer and commercial challenges into clear journey strategies and practical automation solutions, and have excellent analytical and problem-solving skills.

Requirements

• Significant experience in marketing automation, CRM, lifecycle marketing, or a closely related field
• Strong expertise in customer journey architecture, design, and orchestration
• Experience handling or optimising a portfolio of automated journeys
• Ability to translate customer and commercial challenges into clear journey strategies and practical automation solutions
• Excellent analytical and problem-solving skills

Benefits

• Generous annual leave
• Medical cover
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community