Retention Marketing Manager

Role Overview

The Retention Marketing Manager is responsible for developing and delivering retention and customer value programmes across the FT’s B2C audiences. The role involves turning the wider Subscription Management & Retention strategy into clear programme plans and priorities, using customer and commercial insight to identify opportunities to reduce cancellations, increase resubscription, and grow average revenue per user (ARPU).

What You Will Do

The Retention Marketing Manager will set the direction and roadmap for Cancel-Save and Winback programmes, handle and optimise the renewal programme, develop the annual upsell and cross-sell plan, and deliver campaigns and initiatives to support sustained ARPU growth.

Why It Might Be a Fit

The ideal candidate will have experience delivering and optimising CRM, lifecycle, retention, renewal, upsell, or other commercially focused customer programmes, with strong analytical skills, a test-and-learn approach, and the ability to develop programme plans and roadmaps.

Requirements

• Experience delivering and optimising CRM, lifecycle, retention, renewal, upsell, or other commercially focused customer programmes
• Strong analytical skills
• A test-and-learn approach
• Ability to develop programme plans and roadmaps
• Strong commercial judgement
• Experience collaborating across analytical, marketing, technical, operational, and customer-facing teams
• Strong communication and relationship management skills

Benefits

• Generous annual leave
• Medical cover
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community

Tagged as: Data Analysis