Marketing Manager

Role Overview

The Marketing Manager is responsible for executing and optimizing integrated marketing initiatives that support brand growth, customer engagement, and revenue generation. This role owns the development and execution of CRM lifecycle marketing through Alpine IQ, oversees the management and optimization of the Fine Fettle mobile app, and manages marketing performance reporting to guide data-driven decision-making.

What You Will Do

Develop and execute multifaceted marketing strategies in the cannabis industry, manage marketing CRM platforms, analyze marketing performance data, and translate insights into actionable recommendations.

Why It Might Be a Fit

The ideal candidate will have a proven success in developing and executing multifaceted marketing strategies in the cannabis industry, experience managing marketing CRM platforms, and strong analytical skills with experience interpreting marketing performance data.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 5 years of marketing experience, with at least 3 years in a cannabis-specific role
• Proven success in developing and executing multifaceted marketing strategies in the cannabis industry
• Hands-on experience managing marketing CRM platforms, including building, scheduling, deploying, and optimizing email, SMS, and push notification campaigns
• Strong analytical skills with experience interpreting marketing performance data, developing reports, and translating insights into actionable recommendations
• Experience managing mobile app platforms, coordinating with external development partners, and analyzing app performance through platforms such as Mixpanel, Dispensary Mate, or comparable analytics tools
• Exceptional communication and interpersonal skills
• Strong analytical and financial skills to measure success effectively, manage budgets, and make data-driven decisions
• Ability to thrive in a fast-paced environment while managing multiple projects with tight deadlines
• Collaborative mindset with the ability to work effectively across diverse teams and departments
• Experience using Canva to create and modify digital marketing assets for email, SMS, and mobile app campaigns is preferred but not required

Benefits

• Competitive pay with opportunities for growth, development, and advancement
• Comprehensive benefit packages that offer medical, dental, vision, and life insurance
• Paid time off, including holidays and vacation days
• 401(k) Retirement Savings Plan with Employer Matching Contributions
• Generous Employee Discount
• A collaborative and supportive work environment at a growing company