Role Overview
The role builds the measurement layer that makes marketing spend accountable, and owns the number the function is judged on. The Lead will ingest partner CRM data into a single warehouse with a normalised schema, so performance is comparable across brands and lenders.
What You Will Do
The Lead will own the cost per disbursal by channel, brand, lender and geography, approval rate and repeat-borrower analysis by acquisition source, and dashboards that marketing, finance and the credit team all trust and use.
Why It Might Be a Fit
The Lead will be looking for deep experience with GA4, server-side GTM, and conversion APIs for Google and Meta, SQL fluency, and hands-on work with a cloud warehouse.
Requirements
- Deep experience with GA4, server-side GTM, and conversion APIs for Google and Meta
- SQL fluency and hands-on work with a cloud warehouse — BigQuery, Snowflake or equivalent
- Experience building attribution where the conversion event sits days downstream of the click, ideally in lending, insurance or another considered-purchase category
- Comfort working with engineering teams to get data out of systems you do not control
- A dashboard-sceptical mindset — someone who validates numbers rather than reporting them
To apply for this job please visit linkedin.com.
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