Role Overview
The Digital Marketing Director is responsible for driving demand generation, strengthening FEI’s digital presence, and executing integrated marketing campaigns that generate qualified leads and support business development.
What You Will Do
Key responsibilities include developing and executing FEI’s digital marketing strategy, generating qualified inbound leads through digital campaigns, and managing SEO, PPC, paid social, website optimization, landing pages, and email marketing.
Why It Might Be a Fit
The ideal candidate will have 5+ years of B2B digital marketing experience, experience using Salesforce CRM, and strong analytical, communication, and project management skills.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of B2B digital marketing experience
- Experience using Salesforce CRM to manage campaigns, track leads, analyze marketing performance, and collaborate with Sales and Marketing Operations
- Experience with Salesforce Campaigns and reporting
- Experience with marketing automation platforms such as Salesforce Account Engagement, HubSpot, or Marketo
- Experience with SEO, Google Ads, Google Analytics 4, LinkedIn Campaign Manager, WordPress, and email marketing
- Strong analytical, communication, and project management skills
To apply for this job please visit fireequipmentinc.applytojob.com.
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