Digital Marketing Manager

Role Overview

The Digital Marketing Manager is responsible for all digital advertising efforts, including paid ad creation, tracking efficacy, analyzing data, and preparing reports. They will work with the Creative Marketing Manager to ensure content and content deployment aligns and supports paid strategies.

What You Will Do

The Digital Marketing Manager will be responsible for tracking all platform changes, maintaining ongoing analysis of campaign data, and synthesizing complex data into clear, actionable quarterly performance reports for the executive team.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in paid digital advertising, Google Analytics and Google Ads certification, and high software literacy. They will be able to work autonomously and with varying levels of adaptability amidst changing priorities.

Requirements

• 5+ years of experience in paid digital advertising across platforms like Google Ads, Microsoft Advertising, Meta, and Reddit
• Google Analytics and Google Ads certified
• High software literacy – the ability to quickly learn and adapt to new/different software systems
• Experience supporting a multi-faceted business model that includes multiple verticals
• Wine and hospitality experience desired but not required
• Experience working in Google Suite, especially Drive, Sheets and Docs
• Proficient in Excel
• Exceptional written and verbal communication skills
• Ability to present information clearly and concisely
• Accurate and consistent work with exceptional attention to detail
• Self-starter attitude, willingness and eagerness to learn
• Ability to confidently work autonomously and with varying levels of adaptability amidst changing priorities

Benefits

• Medical, Vision, Dental Insurance
• Paid Time Off
• Floating Holidays
• Paid Sick Time
• Commuter Benefits
• Employee Discounts