Digital Growth Manager

Role Overview

The Digital Growth Manager will play a key role in bringing opportunities to life by combining strategic thinking with hands-on campaign execution to build, launch, and optimize digital marketing initiatives that support customer acquisition, deposit growth, onboarding, retention, and relationship expansion.

What You Will Do

The Digital Growth Manager will drive digital growth, lead marketing automation, coordinate campaign execution, optimize campaign performance, test and improve, and connect strategy to results.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in digital marketing, lifecycle marketing, marketing automation, campaign operations, or growth marketing, and strong analytical, problem-solving, organizational, and project management skills.

Requirements

• 5+ years of experience in digital marketing, lifecycle marketing, marketing automation, campaign operations, or growth marketing
• Hands-on experience building and managing campaigns in Marketo or a comparable marketing automation platform; Marketo experience preferred
• Strong knowledge of email marketing, audience segmentation, nurture journeys, lead scoring, landing pages, campaign tracking, digital analytics, and conversion optimization
• Experience with paid media campaigns, A/B testing, and cross-channel campaign performance analysis
• Experience with CRM-integrated campaigns and Adobe Experience Manager (AEM) or a similar content management system preferred
• Experience in financial services or another regulated industry preferred
• Familiarity with AI-enabled tools for campaign development, testing, reporting, and process improvement preferred
• Strong analytical, problem-solving, organizational, and project management skills with the ability to translate campaign data into actionable recommendations
• Excellent communication and collaboration skills with the ability to coordinate initiatives across multiple teams and business partners
• Ability to balance strategic planning with hands-on execution while managing multiple priorities, deadlines, and quality expectations
• Demonstrated initiative, accountability, curiosity, and commitment to continuous improvement and measurable business outcomes
• Ability to perform sustained computer-based work, review detailed campaign logic and data, and communicate effectively across teams

Benefits

• Medical, dental, vision, and employer-paid life and disability insurance
• 401(k) match
• Employee Stock Ownership Program (ESOP)
• Banking benefits
• Paid time off, including 11 Federal Reserve bank holidays
• Tuition assistance and professional development programs