Head of Digital Marketing

Role Overview

The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving measurable pipeline, bookings, platform adoption, and customer retention.

What You Will Do

Build and execute a clear, measurable digital demand generation strategy, own global paid channel strategy, build and execute top-of-funnel account engagement programs, and partner with Sales, Product, and Customer Success to ensure marketing drives pipeline, product engagement, and retention.

Why It Might Be a Fit

The ideal candidate is a ‘player-coach’ who enjoys being in the trenches, can develop strategy and execute without layers of support, and is comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and effectiveness.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or commensurate professional experience
• 10+ years of experience in Digital Marketing, including at least 4+ years of leadership experience within a B2B SaaS organization
• Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified
• Proven success driving digital marketing programs, ideally with enterprise GTM models
• A ‘player-coach’ who enjoys being in the trenches and can develop strategy and execute without layers of support
• Resourceful operator who has run high-performing digital demand generation programs in a company focused on profitable growth
• Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and effectiveness
• Bookings obsessed with deep expertise in digital marketing and ABM, with strong fluency in marketing analytics, attribution, and marketing-sales partnership