Role Overview
The Retention Marketing Lead will own the customer journey across email, SMS, and onsite touchpoints, and be accountable for every touchpoint from first engagement onward. The person will be responsible for retention revenue, customer journey, and data analysis.
What You Will Do
The Retention Marketing Lead will own the customer journey, audit the current program, define and report on headline metrics, build and maintain the flow library, design the smart device onboarding sequence, plan the email and SMS campaign calendar, and run a continuous testing program.
Why It Might Be a Fit
The ideal candidate will have 4+ years of experience running retention or lifecycle marketing for a DTC brand, with a track record of measurable results, and experience bringing a program in-house from an agency.
Requirements
- 4+ years running retention or lifecycle marketing for a DTC brand
- at least two years as the primary owner of Klaviyo (or an equivalent ESP) for a list of several hundred thousand or more
- hands-on experience in Klaviyo
- a track record of measurable results
- experience bringing a program in-house from an agency
- comfortable with data: GA4, Shopify Analytics, Triple Whale or similar
- ability to build own reporting rather than waiting for it
- clear writer and communicator
- curious about AI tools and already using them in your own work
To apply for this job please visit jobs.ashbyhq.com.
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