Product Marketing Manager

Role Overview

The Product Marketing Manager is responsible for driving the commercial success of the company’s products throughout their lifecycle, from market opportunity assessment and business case development through launch, sales enablement, and post-launch performance monitoring.

What You Will Do

Develop business cases, commercial strategies, and go-to-market plans, and work closely with Sales, Marketing, Product, and other internal stakeholders to ensure products are commercially viable, well-positioned, effectively launched, and successfully adopted by the target market.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in Product Marketing, B2B Marketing, Product Management, or a related commercial role, and will be able to communicate market and customer insights to Product and Technical teams to support product development priorities.

Requirements

• 5+ years of experience in Product Marketing, B2B Marketing, Product Management, or a related commercial role
• Proven experience in developing business cases, commercial strategies, and go-to-market plans
• Strong experience working with Sales teams to drive product revenue and commercial growth
• Experience in market research, competitor analysis, customer segmentation, product positioning, and value proposition development
• Familiarity with marketing and analytics tools such as HubSpot, Google Analytics, Hotjar, or similar platforms
• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus