Marketing Manager

Role Overview

The Marketing Manager leads the marketing and public relations function, owning marketing planning, brand stewardship, demand marketing, sales enablement, and media relations. The role combines hands-on execution with team leadership and is expected to bring new tools, methods, and ideas that help marketing innovate and scale.

What You Will Do

The Marketing Manager will lead marketing planning, set priorities, manage the budget, and track results. They will develop and execute an annual marketing plan, translate business goals into clear campaigns and programs, and monitor market trends and client needs.

Why It Might Be a Fit

The ideal candidate will be a player-coach who is equally comfortable doing the work and leading the people who do it. They will have excellent writing, storytelling, and creative direction skills, a strong eye for design and brand consistency, and a data-driven approach with fluency in marketing analytics and digital performance tools.

Requirements

• Player-coach who is equally comfortable doing the work and leading the people who do it.
• Confident, self-directed, and professional leader who can step into an established organization, earn trust quickly, and take ownership without waiting to be handed it.
• Excellent writing, storytelling, and creative direction skills, with a strong eye for design and brand consistency.
• Data-driven approach, with fluency in marketing analytics, website and digital performance tools, and campaign reporting.
• Curious and forward-looking, with demonstrated use of marketing technology, automation, and AI tools to improve speed and scale.
• Organized and proactive, with project management skills and digital fluency (e.g., Jira, MS Office, Adobe Creative Cloud, CRM and marketing automation tools, LinkedIn).
• Strong interpersonal and cross-functional collaboration skills, with the ability to lead or support as the work requires.
• Bachelor’s degree in marketing, communications, business, or a related field required.
• Equivalent combination of education and experience may be considered.
• 7+ years of progressive marketing experience, including building and leading teams.
• Proven track record of taking ownership of a marketing function or program and improving it through new strategy, tools, and methods.
• Experience selecting and managing agencies, staff augmentation partners, and freelancers, including scope, performance, budget, and return on investment.
• Experience leading public relations and media relations, including earned media, executive visibility, and award programs.
• Hands-on depth across core marketing disciplines, including brand, content, digital, events, and sales enablement.

Tagged as: Data Analysis, Project Management