Marketing Automation Lead

Role Overview

As PlaceMakers’ Marketing Automation Lead, you’ll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption.

What You Will Do

Design and execute personalised campaigns, build customer journeys, lead initiatives, develop customer segments, leverage Salesforce Marketing Cloud, and monitor campaign performance.

Why It Might Be a Fit

You’ll bring experience in marketing automation, technical expertise, analytical capability, and stakeholder engagement, with a strong combination of creativity, data insights, and actionable strategies.

Requirements

• A degree in Marketing, Digital Communications, Information Systems or a related discipline
• 3+ years’ experience working with Salesforce Marketing Cloud
• Experience with SQL and marketing automation platforms
• Experience with segmentation, data extensions and automation workflows
• Strong understanding of customer lifecycle marketing
• Proven ability to translate customer and sales data into actionable marketing strategies
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Benefits

• Competitive base salary
• Genuine development opportunities
• Staff buying privileges and company benefits
• Z Energy fuel discounts
• Free monthly Pie & coffee
• KiwiSaver employer contributions matched up to 4%
• Employee Education Fund
• Health & Wellbeing initiatives