CRM Manager

Role Overview

As a CRM Manager, you will be part of our CRM Communications team within the Marketing & Customer Product organization, responsible for shaping customer communications and presenting customers with relevant products and offers.

What You Will Do

You will analyze customer behavior, develop compelling multichannel messaging, set up new communications in Braze, and continuously optimize audiences, content, and channels.

Why It Might Be a Fit

You will work closely with CRM colleagues, teams such as Brand, Marketplace, Train, and Tech, and have the opportunity to grow and lead your journey.

Requirements

• at least 3 years of professional experience in customer communications, ideally in CRM or digital marketing
• good understanding of customer needs and ability to interpret customer behavior data
• combination of creative and analytical thinking
• strong stakeholder management skills
• ability to develop concepts and presentations and present them to different stakeholders
• fluency in both German and English
• ideally experience working with a CRM tool; knowledge of Braze is a strong plus
• degree in Marketing, Business Administration, Communications, or a comparable field

Benefits

• 12 free Flix vouchers
• 12 discount vouchers for friends & family
• hybrid work model
• wellbeing support
• learning & development
• mentoring program