Performance Marketing Lead

On Site Full TimeMumbai, Maharashtra, IndiaFlo Mattress

Role Overview

Join a high-growth company as a Performance Marketing Lead, working directly with senior management to drive core decisions. The role involves owning end-to-end strategy, execution, and optimization of performance marketing campaigns across various platforms.

What You Will Do

Manage budgets, collaborate across teams, build and maintain dashboards, identify growth opportunities, and lead performance audits. Proficient in Google Ads, Meta Ads, Looker Studio, and Google Analytics 4.

Why It Might Be a Fit

The ideal candidate has 4+ years of hands-on experience in Performance/Digital Marketing, with a proven track record of managing D2C performance campaigns. Strong analytical mindset, problem-solving, and optimization skills are required.

Requirements

  • 4+ years of hands-on experience in Performance/Digital Marketing
  • Proven track record of managing D2C performance campaigns
  • Manage budgets of <50L/month for running successful campaigns
  • Strong command over Google Ads
  • Knowledge of setting up of GMC, GMB, pixels
  • In-depth knowledge of Meta Ads (Facebook, Instagram)
  • Proficient in Looker Studio, and Google Analytics 4
  • Experience using Zapier or similar tools for automation and workflow setup
  • Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights
  • Strong analytical mindset with problem-solving, critical thinking, and optimization skills
  • Excellent verbal and written communication skills in English

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To apply for this job please visit linkedin.com.

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