Senior Data Analyst, CRM

Role Overview

This position is responsible for analyzing and reporting on customer behavior and the results of strategic marketing efforts. This position plays a key role in defining the direction of the Customer Insights research/analysis and strategic marketing.

What You Will Do

Develop and execute A/B testing strategies, segment the customer base, design and create reports, define and track key performance metrics, and support development of customer-level predictive models.

Why It Might Be a Fit

The ideal candidate will have a strong analytical mindset, excellent communication skills, and experience with AI-assisted analysis tools, statistical analysis languages, and data visualization software.

Requirements

• Bachelor’s degree in data science, marketing, business, or a related quantitative field
• 3-5 years of experience in marketing or customer analytics or a related field
• Demonstrated expertise in SQL
• Proficiency with at least 1 statistical analysis language (e.g., R, Python), and data visualization software (e.g., Power BI, Tableau)
• Experience with AI-assisted analysis tools (e.g., Claude, Codex) to accelerate data exploration, modeling, and reporting
• Excellent communication skills: able to convey complex data insights to non-technical stakeholders
• Expertise in A/B testing methodology & design
• Familiarity with CRM software (e.g., Salesforce) and automation tools (e.g., CDPs) is a plus
• Understanding of lifecycle marketing channels & tactics (e.g., acquisition, retention/churn, lifetime value optimization, personalization)
• Must be highly analytical and able to provide a data-driven rationale for new projects
• Demonstrated ability to work independently as well as cross functionally with a team to execute tasks, drive projects, and achieve desired results
• Must be organized, detail-oriented, and possess strong problem-solving and critical thinking ability
• Experience in the retail or home improvement industry preferred
• Ability to manage multiple concurrent projects and work in a fast-paced environment

Benefits

• Bonus opportunities & career advancement opportunities at every level
• 401k with company match
• Employee Stock Purchase Plan
• Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

Tagged as: Data Analysis