Role Overview
The Senior Director of Product Marketing will own the commercial strategy for the Probes Business Unit on a global basis, defining how the business wins market share, shapes long-term demand, prices its products, and communicates its value across every portfolio and end market.
What You Will Do
The role will involve building account strategies for leading GPU and CPU suppliers, developing go-to-market, pricing, and value-proposition approaches for hyperscale customers and custom ASICs, and owning the commercial strategy for HBM and DRAM accounts.
Why It Might Be a Fit
The ideal candidate will have experience owning pricing strategy and approvals, value proposition development, and long-term customer agreements, as well as experience leading teams and managing a global, multi-portfolio scope.
Requirements
- Bachelor’s degree in engineering, business, or a related field; MBA or advanced technical degree preferred.
- Experience in product marketing, product management, strategic marketing, or commercial strategy in semiconductors, semiconductor equipment, advanced packaging, or test.
- Demonstrated experience owning pricing strategy and approvals, value proposition development, and long-term customer agreements.
- Experience with market share strategy, market sizing, long-range planning, and demand forecasting.
- Working knowledge of the SIOP process and of how commercial forecasts connect to capacity and supply planning.
- Familiarity with logic SoC (GPU and CPU), hyperscale and custom ASIC, and HBM and DRAM markets, including how their technology roadmaps affect test requirements.
- Experience leading teams and managing a global, multi-portfolio scope, with strong cross-functional influence across Sales, Finance, Operations, and Engineering.
- Strong analytical skills and the ability to communicate with customers and senior executives.
Benefits
- Medical, dental, vision, life insurance, disability coverage, a 401(k) with company match, employee stock purchase plan (ESPP), and paid time off.
- Quarterly profit-sharing bonuses and flexible spending or savings accounts.
To apply for this job please visit formfactor.wd1.myworkdayjobs.com.

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