SEM Campaign Manager

Role Overview

The SEM Campaign Manager will support and drive Forbes Advisor’s performance marketing efforts across paid search, working within the in-house PPC team to plan, implement, and optimize paid search campaigns across platforms.

What You Will Do

Responsibilities include working within the in-house PPC team, taking ownership of channel performance, developing and executing best-practice PPC strategies, and providing guidance and support to team members.

Why It Might Be a Fit

The ideal candidate brings strong SEM expertise, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward.

Requirements

• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
• In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
• Experience managing large-scale PPC accounts.
• Strong analytical skills and proficiency in data analysis tools.
• Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
• Experience using external competitive research tools such as SEMrush, Adthena, or similar.
• Proficient in Excel.
• Bachelor’s Degree is required.