AI Data Scientist – Marketing Analytics

Role Overview

Lead the design, development, validation, and deployment of advanced statistical and machine learning models that power Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), audience analytics, and first-party data initiatives.

What You Will Do

Develop and refine Multi-Touch Attribution (MTA) models, build audience analytics models, translate model outputs into clear insights, and perform exploratory data analysis and feature engineering on marketing datasets.

Requirements

• Develop and refine Multi-Touch Attribution (MTA) models
• Build audience analytics models
• Translate model outputs into clear insights
• Perform exploratory data analysis and feature engineering on marketing datasets