Head of Marketing

Role Overview

As our Head of Marketing, you will build, optimize, and lead a scalable engine for creating demand and qualified pipeline. You will own how Formic shows up in the market, how we identify and reach the manufacturers we can help, and how we turn that engagement into high quality opportunities for Sales.

What You Will Do

In this role you will: Own Brand & Marketing, Own Demand & Pipeline Generation, Build Our GTM Innovation Capability, Own the Funnel and the Numbers, Create Focus and Accountability, Build and Lead the Team.

Why It Might Be a Fit

Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results. A track record of building, improving, and scaling marketing and pipeline-generation systems, not simply inheriting and managing established operations.

Requirements

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results.
• A track record of building, improving, and scaling marketing and pipeline-generation systems, not simply inheriting and managing established operations.
• Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and how Marketing, SDR, and Sales work together to create and convert pipeline.
• Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions.
• Strong technical fluency and demonstrated experience evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems, with the ability to diagnose problems and make informed architectural decisions.
• An AI-native mindset, with demonstrated ability to apply emerging technologies, experiment rigorously, evaluate results, and turn successful approaches into scalable capabilities.
• Strong people leadership, including building and developing teams, delegating meaningful ownership, addressing performance gaps, and leading effectively through growth and organizational change.
• An operating style that combines creativity, analytical rigor, intellectual flexibility, and accountability, with the judgment to challenge assumptions, make difficult tradeoffs, and change course when evidence warrants it.

Benefits

• Equity in Formic
• Competitive & Uncapped Commission Structure
• Comprehensive Healthcare Coverage
• Additional Insurance Benefits
• Employee Assistance Program (EAP)
• Paid Parental Leave Program
• Company-sponsored 401(k)
• Home Office Stipend
• Monthly Cell Phone Reimbursement
• Flexible Time Off

Tagged as: Change Management