Digital Marketing Manager

Role Overview

The Digital Marketing Manager leads Forms+Surfaces’ digital marketing and content strategy, responsible for integrated campaigns, content strategy, website, search, paid media, email content, partner channels, and organic social content calendar.

What You Will Do

Develop and lead an integrated digital marketing roadmap, translate audience, market, and product strategies into coordinated campaigns, lead digital and content components of campaigns, and define campaign audiences, messages, calls to action, testing priorities, and success measures.

Why It Might Be a Fit

The ideal candidate has 6+ years of progressive experience in digital marketing, integrated campaigns, content marketing, or a related discipline, with strong experience in content strategy, editorial planning, writing, editing, repurposing, and organic social content-calendar management.

Requirements

• Six or more years of progressive experience in digital marketing, integrated campaigns, content marketing, or a related discipline.
• Demonstrated experience leading multichannel digital programs and managing agencies, budgets, timelines, and cross-functional contributors.
• Strong experience in content strategy, editorial planning, writing, editing, repurposing, and organic social content-calendar management.
• Working knowledge of websites and content management systems, SEO and answer-engine optimization, paid media, email, organic social, and partner media.
• Experience using web and campaign analytics, testing, and conversion-rate optimization to improve results.
• Strong communication and collaboration skills, with the ability to set direction and influence teams without formal authority.
• B2B marketing experience with complex, long-cycle buying journeys is strongly preferred.
• Experience in architecture and design, building products, manufacturing, or another specification-driven market is an advantage.
• Bachelor’s degree in marketing, communications, business, journalism, or a related field, or an equivalent combination of education and relevant experience.

Benefits

• Competitive starting salary
• Excellent benefits including Health / Dental / Vision
• 401K with progressive match
• Paid vacation and paid holidays
• Positive, productive working environment