Lifecycle & Digital Growth Marketing Manager

Role Overview

The Lifecycle & Digital Growth Marketing Manager owns customer lifecycle marketing programs and contributes to the digital-first buyer journey across prospect, trial, customer, and post-purchase experiences.

What You Will Do

The role focuses on improving the digital customer journey across acquisition, conversion, adoption, engagement, retention, and expansion, working closely with Marketing, Product Marketing, Customer Success, Sales, Revenue Operations, and Product & Engineering.

Why It Might Be a Fit

The role requires 7+ years of B2B marketing experience, with significant experience in customer lifecycle marketing, digital marketing, paid media, or related disciplines, and a strong understanding of customer segmentation, product usage data, behavior-based marketing, and lifecycle strategy.

Requirements

• 7+ years of B2B marketing experience
• Significant experience in customer lifecycle marketing, digital marketing, paid media, or related disciplines
• Experience marketing to small businesses and to self-serve, product-led audiences
• Familiarity with inside sales motions, including lead qualification, handoff, and working with Sales to improve follow-up and conversion on small business leads
• Hands-on experience with marketing strategy and execution, customer engagement, testing, and analytics
• Strong analytical skills, with the ability to translate data into clear insights, recommendations, and measurable program improvements
• Demonstrated ability to manage cross-functional marketing initiatives from strategy through execution and measurement
• Strong written communication, organization, adaptability, and project management skills
• Experience with AI-powered marketing tools and a willingness to develop skills as technologies

Benefits

• Salary range: $100,000-$105,000 (USD) per year + bonus up to 5% of base salary
• Equal opportunity employer, passionately committed to equitable hiring and boldly dedicated to diversity in our work and teams

Tagged as: Data Analysis, Lead Scoring, Project Management