Digital Marketing Specialist

Role Overview

This is a hands-on marketing role split across our business units. Half your time will focus on our e-commerce stores (FortNine, Defender, and 6Routes), developing lifecycle marketing strategies to improve customer retention and loyalty through email, SMS, post-purchase journeys, and new acquisition channels like creators and partnerships. The other half will focus on Motos Illimitées, where you’ll apply similar lifecycle strategies while managing a digital marketing agency to generate qualified leads that turn into showroom visits and motorcycle sales.

What You Will Do

Develop lifecycle marketing strategies, manage digital marketing agencies, analyze customer acquisition funnels, establish performance visibility, identify drop-off points, and improve conversion rates and acquisition efficiency.

Why It Might Be a Fit

Experience with lifecycle marketing, marketing platforms, digital advertising, analytics, customer acquisition, funnel optimization, and bilingual communication is an asset.

Requirements

• 5+ years in digital, growth, or lifecycle marketing, ideally with an e-commerce background.
• Hands-on experience building automated email and SMS journeys, customer segmentation, and retention programs.
• Strong experience with Klaviyo or similar CRM, Meta Business Suite, and other marketing automation tools.
• Good understanding of Google Ads and Meta Ads, with the ability to manage agencies and evaluate performance.
• Experience with GA4, customer retention metrics, campaign reporting, and A/B testing.
• Experience with creator, influencer, affiliate, or partnership marketing is an asset.
• Experience analyzing customer acquisition funnels across marketing channels, establishing performance visibility, identifying drop-off points, and improving conversion rates and acquisition efficiency.
• Fluent in French and English, both written and spoken, with the ability to collaborate daily with French- and English-speaking team members.

Benefits

• Health Insurance including medical, dental, vision and life.
• Free unlimited healthy snacks and drinks.
• Clean and newly built office environment with ergonomic workstations, and a work-from-home allocation for remote opportunities that you can use to improve your own space.
• A team of energetic, respectful, and friendly coworkers.
• A few more perks that we keep secret! (Though you can expect some fun events, company branded apparel, special deals on equipment, and a variety of fun opportunities!)