Director, Digital Marketing

Role Overview

The Director, Digital Marketing leads LCS’s enterprise digital marketing strategy, capabilities, and technology ecosystem to drive consumer engagement, qualified inquiries, conversion, and measurable business results. This is a hands-on leadership role that owns both the digital roadmap and key execution across enterprise and community websites, paid search, technical and on-page SEO, conversion optimization, marketing technology, and digital analytics.

What You Will Do

Lead the development and execution of the enterprise digital marketing strategy, establishing priorities, roadmaps, releases, and a phased insourcing plan that support corporate, community, consumer, and growth objectives. Provide strategic and hands-on leadership for websites, technical and on-page SEO, AI/search visibility, Google Ads and Microsoft Ads, landing pages, conversion optimization, email marketing, marketing automation, and related digital capabilities.

Why It Might Be a Fit

Strong business acumen with the ability to connect digital marketing strategy and technology investments to organizational objectives. Strong leadership, communication, relationship-management, and change-management skills. Demonstrated ability to lead and develop teams while managing multiple strategic initiatives and priorities.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Digital Marketing, or a related field, or an equivalent combination of education and experience.
• 10+ years of progressively responsible experience in digital marketing, marketing technology, digital strategy, web development, or a related discipline, including demonstrated strategic ownership, hands-on delivery, and leadership experience.
• Demonstrated experience personally developing, launching or materially operating complex enterprise or multi-site websites and digital programs.
• Direct operating knowledge of technical and on-page SEO, Google Ads and Microsoft Ads, website strategy, landing pages, conversion optimization, digital customer journeys, and digital analytics.
• Demonstrated ability to establish reliable conversion tracking; use GA4, Google Tag Manager, and Google Search Console; recognize unreliable data; and connect digital activity to lead quality, downstream sales activity, and financial outcomes where data are available.
• Experience leading cross-functional initiatives and partnering effectively with Marketing, Sales, Technology, and business stakeholders.
• Strong business acumen with the ability to connect digital marketing strategy and technology investments to organizational objectives.
• Strong leadership, communication, relationship-management, and change-management skills.
• Demonstrated ability to lead and develop teams while managing multiple strategic initiatives and priorities.

Benefits

• Competitive pay
• Great benefits
• Vacation time
• Medical insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(K) with company match
• Paid parental leave