Role Overview
The Customer Marketing Manager, SMB will own adoption and retention marketing for Fourth’s SMB base, working closely with Customer Success and Customer Care teams.
What You Will Do
Primary responsibilities include onboarding and adoption, retention programs, customer contact calendar, and customer communications.
Why It Might Be a Fit
The ideal candidate will have 4+ years of experience in B2B customer marketing, lifecycle marketing, or retention, with a strong understanding of marketing automation and in-app messaging tools.
Requirements
- 4+ years of experience in B2B customer marketing, lifecycle marketing, or retention
- Hands-on experience with marketing automation and in-app messaging tools
- Strong writing skills for non-technical owners and managers
- Comfort with data and ability to pull cohorts, read churn curves, and explain changes
Benefits
- Unlimited PTO
- Medical, Dental, Vision Insurance
- 401k Match
- Parental Leave
- Laptop and equipment
To apply for this job please visit linkedin.com.
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