Director, Product Marketing, Enterprise

Role Overview

The Director, Product Marketing, Enterprise will own product marketing for the Enterprise segment, focusing on winning new logos, expanding existing customers, and driving retention and adoption. This role requires a commercial mindset, using positioning, messaging, launches, and enablement as tools. The work will support new logo and expansion pipeline and bookings, shared with Sales, and retention and adoption, shared with Customer Success.

What You Will Do

The primary responsibilities include becoming an expert on Enterprise buyers, running a steady loop of customer interviews, and feeding it into the roadmap, messaging, and pricing. The role also involves sharpening positioning and messaging, giving Sales and demand generation the story, proof, and plays to win brands evaluating a new platform, and building the value proof renewals run on and the programs that get customers using what they already own.

Why It Might Be a Fit

The ideal candidate has 8+ years in B2B SaaS product marketing, including enterprise or mid-market buyers with multi-stakeholder deals. They should have changed win rates or retention with competitive work, be able to show numbers, and use win/loss, call, and usage data to decide where to focus.

Requirements

• 8+ years in B2B SaaS product marketing, including enterprise or mid-market buyers with multi-stakeholder deals
• Numbers-first. You have changed win rates or retention with competitive work, can show the numbers, and use win/loss, call, and usage data to decide where to focus.
• Strong writing. You can turn a feature list into a business case a COO or CFO will read, and you have shaped RFP responses that won.
• A maker, not just a manager. You create the assets yourself: messaging, product content, sales decks, and web content.
• A player-coach. You do the product marketing work yourself, and you have managed people whose craft differs from yours.
• Credibility with Sales and Customer Success: you have sat in on calls and rewritten a pitch because of what you heard.

Benefits

• Unlimited PTO
• Medical, Dental, Vision Insurance
• 401k Match
• Parental Leave
• Laptop and equipment