Role Overview
Fourth is seeking a Head of Marketing, SMB to lead the marketing team for small and medium-sized businesses. The ideal candidate will have 10+ years of experience in B2B marketing, with a focus on demand generation and full-funnel marketing. The role requires a numbers-first approach, with experience in account-based marketing, email, events, webinars, content, and lifecycle.
What You Will Do
The Head of Marketing, SMB will be responsible for defining the SMB ideal customer profile, offers, and packaging. They will own the SMB marketing budget, channel ROI, and cost per SAO, and build the plan from the numbers with Finance. The role also involves leading, coaching, and growing a team of demand generation, product marketing, and customer marketing managers.
Why It Might Be a Fit
The ideal candidate will have experience in hiring and coaching marketers, including junior ones, into strong performers. They will be a real partner to Sales and Customer Success, with commercial instinct for small business buyers. The role requires a strong understanding of the operator and the ability to create marketing that resonates with them.
Requirements
- 10+ years in B2B marketing
- Experience in demand generation and full-funnel marketing
- Numbers-first approach
- Hands-on depth in account-based marketing, email, events, webinars, content, and lifecycle
- Experience in hiring and coaching marketers
- Commercial instinct for small business buyers
Benefits
- Unlimited PTO
- Medical, Dental, Vision Insurance
- 401k Match
- Parental Leave
- Laptop and equipment
To apply for this job please visit linkedin.com.
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