Mobile App Growth Manager

Role Overview

Own mobile app growth end to end, turning installs from paid and organic channels into registered, verified and funded traders. Set the app acquisition strategy, run the budget and own the numbers from impression to first-time deposit (FTD) and beyond.

What You Will Do

Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns (UAC), Meta, TikTok and selected programmatic / DSP partners. Optimise beyond installs to registration, KYC completion and FTD, using value-based and event-based bidding.

Why It Might Be a Fit

Proven experience in online retail trading (FX/CFDs), iGaming or crypto, with hands-on ownership of a multi-channel paid budget. Strong analytical skills, cohort analysis, LTV modelling and incrementality thinking.

Requirements

• Proven experience in online retail trading (FX/CFDs), iGaming or crypto
• Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs
• 4+ years in mobile app user acquisition, with hands-on ownership of a multi-channel paid budget (ideally USD 250k+ a month)
• Proven ASO results on both App Store and Google Play
• Deep working knowledge of an MMP (AppsFlyer, Adjust or Branch), SKAdNetwork and post-ATT measurement
• Strong analytical skills: cohort analysis, LTV modelling and incrementality thinking; comfortable in Excel / Google Sheets and BI dashboards
• Experience optimising to down-funnel events (registration, deposit, purchase), not just installs
• Fluent English, written and spoken

Benefits

• Welcoming, young and multicultural team with approachable leadership
• Ability to contribute to dynamic business at a growth phase
• High level of autonomy, support of ideas and putting your expertise into the best practices for the company
• Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders
• Competitive remuneration, regular salary reviews and performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations