Mobile App Growth Manager

Role Overview

The Mobile App Growth Manager will own mobile app growth end to end, turning installs from paid and organic channels into registered, verified and funded traders. The role will set the app acquisition strategy, run the budget and own the numbers from impression to first-time deposit (FTD) and beyond.

What You Will Do

The responsibilities include paid user acquisition, optimising beyond installs to registration, KYC completion and FTD, owning the app UA budget and pacing by region, and sourcing, onboarding and managing app networks and agencies.

Why It Might Be a Fit

The candidate should have proven experience in online retail trading (FX/CFDs), iGaming or crypto, experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs, and strong analytical skills with experience optimising to down-funnel events.

Requirements

• Proven experience in online retail trading (FX/CFDs), iGaming or crypto
• Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs
• 4+ years in mobile app user acquisition, with hands-on ownership of a multi-channel paid budget (ideally USD 250k+ a month)
• Proven ASO results on both App Store and Google Play
• Deep working knowledge of an MMP (AppsFlyer, Adjust or Branch), SKAdNetwork and post-ATT measurement
• Strong analytical skills: cohort analysis, LTV modelling and incrementality thinking; comfortable in Excel / Google Sheets and BI dashboards
• Experience optimising to down-funnel events (registration, deposit, purchase)
• Fluent English, written and spoken

Benefits

• Welcoming, young and multicultural team with approachable leadership
• High level of autonomy, support of ideas and putting your expertise into the best practices for the company
• Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders
• Competitive remuneration, regular salary reviews and performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations

Tagged as: Data Analysis, Excel