Role Overview
FranConnect is looking for a Manager of Demand Generation to execute the demand plan, building and running integrated campaign calendars, executing account-based programs, and owning email creation, execution, and nurture. The role requires AI proficiency, hands-on marketing automation, and experience with conversion testing and website personalization.
What You Will Do
The primary responsibilities include campaign execution against the demand plan, email creation and execution, and website testing and personalization. The role also involves owning event and webinar campaigns, training and building marketing agents, and reporting on campaign-sourced qualified pipeline.
Why It Might Be a Fit
The ideal candidate is a self-starter with experience in B2B demand generation or growth marketing, running campaigns end to end and held to pipeline rather than activity. They should have hands-on marketing automation experience, account-based marketing experience, and AI proficiency beyond writing.
Requirements
- 4+ years in B2B demand generation or growth marketing
- Hands-on marketing automation experience with Pardot or equivalent
- Account-based marketing experience against a named account list
- Event and webinar campaign experience end to end
- Comfort with conversion testing and website personalization
- AI proficiency beyond writing
- Working fluency with Salesforce or an equivalent CRM
To apply for this job please visit recruiting.paylocity.com.
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