Senior Marketing Operations Analyst

Role Overview

The Senior Marketing Operations Analyst owns end-to-end marketing performance measurement, reporting, and analysis using Domo, Salesforce, and HubSpot to deliver accurate, timely, and actionable insight. This role designs and maintains the core dashboards and data models, defines and governs the KPI and attribution logic behind how marketing performance is measured, and partners across marketing, marketing operations, operations, Salesforce, and finance to support forecasting, budget and ROI analysis, and ad hoc analysis.

What You Will Do

Translate complex data into clear recommendations for marketing leadership and executive stakeholders, proactively monitor funnel, channel, and campaign performance, and develop forecasts for key funnel metrics.

Why It Might Be a Fit

The ideal candidate will have experience with marketing operations and/or analytics in a B2B environment, strong SQL skills, and hands-on experience with Domo, Salesforce, and HubSpot.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 5+ years in marketing analytics, marketing operations, or a closely related analytics role
• Experience with marketing operations and/or analytics in a B2B environment
• Hands-on experience with Domo (or a comparable BI/visualization tool) for data modeling, dashboards, and reporting
• Strong SQL skills for querying and transforming data across multiple sources
• Hands-on Salesforce reporting experience (leads, opportunities, pipeline) and advanced Excel (formulas and pivot tables)
• Experience with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.)
• Experience with API-based integrations between marketing/sales tools and BI platforms
• Experience building and maintaining reports in HubSpot or a similar marketing automation platform
• Proven ability to manage data quality and governance and to define KPI standards with cross-functional partners
• Familiarity with web and digital analytics concepts (UTMs, campaign tracking, basic web analytics)
• Track record of proactively initiating analysis and providing problem solving business cases for key stakeholders
• Strong communication and presentation skills, with the ability to explain complex data to non-technical and executive audiences

Benefits

• Medical, dental, and vision insurance
• HSA
• Employee stock purchasing program
• 401(k)
• Paid time off
• Holiday pay

Tagged as: Data Visualization, Excel, Forecasting, HubSpot, Salesforce