Director, Digital Marketing

Role Overview

The Director, Digital Marketing leads LCS’s enterprise digital marketing strategy, capabilities, and technology ecosystem to drive consumer engagement, qualified inquiries, conversion, and measurable business results.

What You Will Do

Lead the development and execution of the enterprise digital marketing strategy, establishing priorities, roadmaps, releases, and a phased insourcing plan that support corporate, community, consumer, and growth objectives.

Why It Might Be a Fit

The Director will be identifying and planning staged capability hiring with an approved business plan, and will have the opportunity to use their talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Digital Marketing, or a related field, or an equivalent combination of education and experience.
• 10+ years of progressively responsible experience in digital marketing, marketing technology, digital strategy, web development, or a related discipline, including demonstrated strategic ownership, hands-on delivery, and leadership experience.
• Demonstrated experience personally developing, launching or materially operating complex enterprise or multi-site websites and digital programs.
• Direct operating knowledge of technical and on-page SEO, Google Ads and Microsoft Ads, website strategy, landing pages, conversion optimization, digital customer journeys, and digital analytics.
• Demonstrated ability to establish reliable conversion tracking; use GA4, Google Tag Manager, and Google Search Console; recognize unreliable data; and connect digital activity to lead quality, downstream sales activity, and financial outcomes where data are available.

Benefits

• Competitive pay
• Great benefits
• Vacation time
• Medical insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(K) with company match
• Paid parental leave

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