Growth Strategist

Role Overview

The Growth Strategist will understand Fresh Prints’ customers, their buying behavior, motivations, needs, and decision-making journeys. They will use customer insights, data, and commercial judgment to identify opportunities to improve engagement, conversion, repeat purchases, retention, and customer value. The role requires building meaningful customer segments, determining where different customers need different experiences, and continuously questioning the existing approach to develop new ideas.

What You Will Do

The Growth Strategist will own how Fresh Prints engages with customers throughout their relationship, from their first interaction to becoming loyal, repeat customers. They will develop thoughtful customer journeys, own the strategy, messaging, and execution of customer communications, and create compelling content that customers want to engage with.

Why It Might Be a Fit

The ideal candidate is a marketer who understands people, what motivates them, and how to turn that understanding into messaging and experiences that drive action. They should think in customer journeys, not marketing channels, and be commercially minded, understanding that engagement is a means to an end.

Requirements

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related role.
• Demonstrated experience owning marketing initiatives end-to-end, from identifying opportunities and developing strategy to execution and performance analysis.
• Strong marketing instincts and writing ability, with experience creating messaging, campaigns, or customer experiences that drive measurable action.
• Experience working with customer segmentation, behavioral data, and lifecycle journeys.
• Strong analytical skills and comfort using data to understand customer behavior, evaluate performance, and make decisions.
• Experience improving conversion, customer engagement, repeat purchases, retention, or revenue through marketing initiatives.
• Ability to work cross-functionally and independently drive projects from concept to completion.

Benefits

• Competitive annual salary
• Learning opportunities
• Working in a great culture
• 2-month paid Sabbatical to eligible employees