Lead – Business Analyst (Marketing Analytics)

Role Overview

The Lead Marketing Analyst will partner with Demand Generation, Product Marketing, Sales, Finance, and Revenue Operations to drive data-informed decisions across the marketing funnel. This role will own marketing performance reporting, analyze performance across regions, segments, customer personas, business units, and marketing channels, and identify trends, risks, and opportunities.

What You Will Do

The Lead Marketing Analyst will be responsible for translating complex marketing and sales data into actionable insights that influence investment decisions, improve funnel efficiency, and accelerate revenue growth. Key responsibilities include developing and maintaining executive dashboards, weekly business reviews, and monthly performance reports for marketing leadership.

Why It Might Be a Fit

The ideal candidate will have strong experience in B2B SaaS marketing analytics, demand generation, pipeline measurement, and business planning. This is a high-impact role for someone who can operate at the intersection of data, strategy, and execution.

Requirements

• 5–8 years of experience in marketing analytics, business analytics, revenue operations, or a related analytical function
• Experience in B2B SaaS, enterprise technology, or a high-growth technology company
• Strong understanding of B2B marketing funnels, demand generation, pipeline generation, and revenue metrics
• Advanced SQL skills and experience working with large datasets
• Strong proficiency in Excel / Google Sheets and experience building complex analytical models
• Experience with BI and visualization tools such as Tableau, Power BI, Looker, or similar
• Strong analytical, problem-solving, and communication skills
• Ability to work independently, manage multiple priorities, and influence cross-functional stakeholders
• Experience presenting insights and recommendations to senior leadership

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Medical leave
• Paid time off
• Retirement plan
• Stock options
• Flexible work arrangements