Role Overview
Develops CRM strategy for D2C e-commerce business, integrates customer touchpoints, and activates customers along their customer journey.
What You Will Do
Develops CRM strategy, integrates customer touchpoints, activates customers, develops existing flows, identifies new cross- and upselling potential, and creates personalized product recommendations.
Why It Might Be a Fit
Requires experience in CRM or lifecycle marketing, knowledge of marketing automation tools, and experience in coordinating functionally overlapping stakeholders and project management in complex organizational structures.
Requirements
- Completed studies in business administration with a focus on marketing
- At least 5 years of professional experience in CRM or lifecycle marketing
- Funded knowledge in marketing automation tools such as Klaviyo, Emarsys, Salesforce Marketing Cloud, or comparable solutions
- Experience in coordinating functionally overlapping stakeholders and in project management in complex organizational structures
- Very good knowledge of German and English (at least C1 level)
Benefits
- 30 days of vacation
- Christmas Eve and New Year’s Eve off
- Hybrid work model with the option to work from home several days a week
- Financial participation in the company’s success through bonus payment
- 44 euros contribution to the Deutschlandticket
- Sustainable travel with our bike leasing offer through JobRad
- Membership in the Urban Sports Club
- Tax-deductible benefits in the amount of 27 euros per month
- Meal allowance of up to 20 euros per week for Foodji
- Varied and free breakfast offer
- 30% discount on all our FRITZ! products
- Access to the Corporate Benefits Program
- Opportunity for workation, sabbatical, and job sharing
- Paid special leave as a partner or partner after birth
- Individual opportunities for further education and an open mutual learning culture
- Unique team events, such as grill events, Christmas party, and the big FRITZ! summer festival, to which your family is also invited
To apply for this job please visit linkedin.com.
Follow us on social media