Marketing Manager – CRM

Role Overview

Support the team and digital law firm in Berlin, Hamburg, or Essen by developing and controlling data-driven onsite campaigns and customer journeys to activate, engage, and retain subscribers.

What You Will Do

Design and optimize automated winback workflows, work on CRM strategy for digital subscription business, and try out new AI approaches.

Why It Might Be a Fit

You have 2+ years of CRM management experience, strong analytical competence, and excellent stakeholder management skills.

Requirements

• 2+ years of experience in CRM management
• proven successes in user engagement, retention, churn reduction, and winback
• strong analytical competence
• advanced tool competence in onsite segmentation, trigger-based workflows, paywall/messaging logic, audience building, and A/B testing tools
• excellent stakeholder management skills
• high level of innovation enthusiasm
• excellent communication skills in German (C2 level)

Benefits

• Flexible work
• Teamwork
• Corporate Benefits
• Keep yourself fit and healthy