Integrated Marketing Manager (Arabic Market)

Role Overview

The Integrated Marketing Manager will be responsible for managing and optimizing content creation and new user conversion across three core channels: KOLs/KOCs, advertising campaigns, and the official website. They will also design innovative marketing campaigns and continuously optimize conversion rates and user retention.

What You Will Do

The successful candidate will excel in cross-channel data analysis, diagnose drop-off points in the conversion funnel, improve conversion efficiency, and drive continuous growth in core metrics. They will also research the latest user growth strategies within the Middle Eastern fintech and online brokerage industries.

Why It Might Be a Fit

The ideal candidate will possess exceptional local user insight, accurately grasp media consumption habits and cultural/religious contexts of Middle Eastern users, and design innovative marketing campaigns that resonate with the local culture.

Requirements

• Fluent in both Arabic and English as working languages
• Bachelor’s degree or above
• At least 5 years of experience in overseas marketing
• 3+ years of personal investment experience, with familiarity in trading derivatives such as options
• Hands-on operational experience in the Middle East/Arabic market is preferred