Marketing Manager/Senior Manager, Content and Product Marketing

Role Overview

The Marketing Manager/Senior Manager, Content and Product Marketing will lead the development of marketing strategies and campaigns to drive customer acquisition and growth. The role involves interpreting market intelligence, collaborating with teams, and analyzing conversion effectiveness to optimize marketing activities.

What You Will Do

Key responsibilities include shaping marketing angles, monitoring competitor activities, designing omnichannel strategies, tracking conversion effectiveness, and presenting proposals to senior management.

Why It Might Be a Fit

The ideal candidate will be a strategic thinker with hands-on campaign planning and execution experience, able to translate technical financial concepts into clear and compelling messages for retail investors.

Requirements

• Bachelor’s degree in Marketing, Finance, Business, or related field
• Min. 6 years of relevant experience in Financial Services (FinTech, Banking, Wealth Management, or Securities Trading preferred)
• Team management experience is a plus
• Solid experience in Hong Kong and U.S. stock investing
• Stock options experience is a plus
• Deep familiarity with the Futubull app and Hong Kong’s regulatory environment
• Knowledge of app operations, online and offline advertising channels
• Strategic thinker with hands-on campaign planning and execution experience
• Proven track record of conversion-driven results
• Strong analytical skills—able to generate insights from surveys, interviews, and data to inform decisions
• Excellent storyteller—able to translate technical financial concepts into clear, compelling messages for retail investors
• Solid project management skills; comfortable coordinating with multiple stakeholders and senior management
• Self-motivated, proactive in identifying growth opportunities, and willing to test new ideas
• Thrives in a fast-paced environment; good at multitasking and setting priorities for the team
• Persuasive communicator with a collaborative, can-do attitude
• Proficient in Cantonese and Mandarin; fluent in English