Senior CRM Analyst

Role Overview

Act in the management and evolution of CRM strategies, developing actions of relationship, communication and engagement with clients through different digital channels.

What You Will Do

Plan and implement CRM strategies, develop relationship journeys, communication rules and segmented campaigns, aligned with business objectives; Manage and evolve digital communication channels, such as WhatsApp Business, email and SMS, seeking to improve customer experience and engagement.

Why It Might Be a Fit

Monitor and analyze performance indicators of CRM initiatives, proposing improvements and performing tests to optimize results; Act in partnership with Marketing, Commercial, Products, Technology, Data and Customer Service areas, identifying opportunities for automation and evolution of relationship strategies.

Requirements

• Experience in the financial market, banking, consignment, payment means, insurance or in other regulated segments
• Knowledge in CRM platforms and marketing automation tools, such as Salesforce Marketing Cloud, RD Station, HubSpot or similar tools
• Knowledge in digital communication channels, such as WhatsApp Business API, SMS, email marketing
• Knowledge in data analysis, dashboard construction and BI tools, such as Power BI
• Knowledge in LGPD, privacy policies and good practices of communication with customers in the financial market

Benefits

• Flexible food and meal vouchers by iFood Benefits
• Health Plan – Unimed
• Dental Plan – Qualimais Uniodonto
• Day Off on birthday
• Birthday gift credited on iFood Benefits card
• Childcare allowance
• Wellhub – gym membership
• Participation in Profits and Results