Head of Brand & Marketing Operations

Role Overview

Responsible for shaping and driving a brand-led growth strategy that positions the company as the trusted, customer-led insurer in the market. The role combines strategic brand leadership, data-driven marketing excellence, and operational transformation to deliver measurable business outcomes across acquisition, engagement, and retention.

What You Will Do

Oversee and execute a brand vision that differentiates the company in the insurance market and drives emotional connection highlighting on brand relevance and trust with customers. Lead the development of integrated, insight-led brand and product campaigns that span awareness to conversion, driving both emotional engagement and business results.

Why It Might Be a Fit

Member of the Marketing Leadership Team reports the Chief Marketing Officer and Digital Commerce Officer and collaborating with other leaders across Distribution, Product Marketing, and Customer Experience to ensure the brand and marketing function directly contribute to business growth, customer value, and long-term brand equity.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline
• At least 10 years of related marketing experience, including 5 years in a people-management or senior leadership role
• Experience in life insurance, banking, financial services, fintech, or another highly regulated industry is preferred
• Strong background in brand strategy, integrated marketing, media, digital marketing, customer engagement, and marketing operations
• Experience developing full-funnel campaigns that support awareness, acquisition, conversion, retention, cross-sell, and upsell
• Knowledge of customer segmentation, marketing technology, and analytics
• Proven ability to manage teams, marketing budgets, agencies, governance frameworks, and performance metrics
• Excellent strategic thinking, commercial judgment, executive communication, and cross-functional leadership skills

Tagged as: Data Analysis