Digital & Social Marketing Manager

Role Overview

The Digital & Social Marketing Manager will drive day-to-day execution of integrated digital and social marketing initiatives across organic social, creator and influencer programs, direct-to-consumer (DTC) ecommerce and Amazon. Partnering closely with the Growth Marketing Manager, internal stakeholders and external agencies, this role turns marketing priorities into compelling content, coordinated campaigns and measurable results.

What You Will Do

Own the organic social content calendar and coordinate content development, copy, approvals, publishing and performance optimization; provide day-to-day direction to the social media coordinator on content and community management.

Why It Might Be a Fit

The ideal candidate brings hands-on execution skills, sound judgment and curiosity about performance marketing—not necessarily direct paid-media buying experience.

Requirements

• Approximately 3–5 years of relevant experience in digital, social, ecommerce or integrated consumer marketing.
• Hands-on experience managing organic social content and coordinating digital campaigns, ideally with internal creative teams or external agencies.
• Familiarity with platforms such as Instagram/Meta, TikTok, YouTube and Google, and an understanding of digital advertising fundamentals.
• Ability to interpret marketing performance data and communicate clear insights; familiarity with metrics such as engagement, CTR, CPC, conversion rate, CAC and ROAS.
• Strong project management, communication and organizational skills, with the ability to manage multiple workstreams and deadlines.
• A proactive, collaborative approach, creative instincts, attention to detail and enthusiasm for continuous learning.

Tagged as: Project Management