Digital Marketing Specialist – GCoE LatAm

Role Overview

We’re looking for a Digital Marketing Specialist who sees marketing as a growth engine, combining strategy, analytics, experimentation, and execution to drive measurable business outcomes.

What You Will Do

Own critical aspects of the digital marketing ecosystem, develop and execute integrated digital marketing strategies, and drive customer acquisition, enrollment growth, retention, and long-term business performance.

Why It Might Be a Fit

You combine strategic thinking with hands-on execution and enjoy balancing creativity with analytical rigor, with experience in performance marketing, conversion rate optimization, and search engine optimization.

Requirements

• 3 to 5 years of experience in performance marketing and customer acquisition
• Conversion rate optimization and marketing analytics
• Search engine optimization and content optimization strategies
• Funnel development and lifecycle marketing
• Website optimization and experimentation programs
• Managing campaigns with accountability to revenue and business growth outcomes
• Influencing stakeholders through data-backed recommendations