Brand Marketing Manager – RTD

Role Overview

As Brand Marketing Manager, Ready-to-Drink, you will help shape the strategy and growth of a high-impact brand. Partnering with senior marketing leaders, cross-functional teams, and agency partners, you will transform consumer, customer, channel, and competitive insights into integrated plans that strengthen brand equity and improve performance.

What You Will Do

You will lead the annual business review, influence brand planning, and guide the development of advertising, media, partnerships, commerce programs, and brand activations. You will steward the Brand Universe, creative platform, communications strategy, and consumer experience while ensuring every initiative remains aligned with the brand’s objectives and target audience.

Why It Might Be a Fit

Success in this role requires close partnership with sales, sales planning, regional marketing, commerce marketing, distributors, retailers, and subject-matter experts. You will create compelling selling materials, confidently communicate brand plans, gather marketplace insights, and help teams deliver coordinated programs across channels.

Requirements

• Master’s degree plus 3 years of marketing, media or communications experience including at least 2 years of Beer or Spirits experience reflecting increasing levels of responsibility
• Brand management experience
• Knowledge of the on-premise channel
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential
• Experience owning 360 media plans with robust budgets
• Strong analytical & financial acumen
• Ability to influence management, lead cross-functional teams, and work through others
• Ability to effectively manage competing priorities and operate with a sense of urgency
• Excellent written & verbal communication skills

Benefits

• Medical and dental coverage
• 401k plans
• Profit sharing
• Pet insurance
• Company holidays
• Access to an employee wine shop