Senior Associate Growth Media Innovation Manager

Role Overview

Drive the future of performance media by developing innovative strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness. Lead the hands-on development, activation, management, and optimization of performance media campaigns across Paid Search and 3rd Party Marketplace/Retail Media for an assigned portfolio of brands.

What You Will Do

Develop media, growth, or marketing strategies that extend beyond channel execution and influence broader business, brand, or commercial objectives. Identify and evaluate emerging marketing technologies, platform capabilities, and industry trends to improve marketing effectiveness and drive innovation.

Why It Might Be a Fit

Experience in performance marketing, media strategy, growth marketing, or digital commerce. Strong analytical skills and the ability to interpret media data to drive business decisions. Ability to prioritize and deliver multiple products or services concurrently under time constraints.

Requirements

• Bachelor’s degree plus 6 years of performance media experience
• Strong understanding of all aspects of digital marketing, e-comm, and analytics
• Proficient with PPC/retail media tools and hands-on operational experience in ad platforms
• Strong Understanding on bidding strategies, targeting capabilities, audience segmentation, and campaign structure on multiple platforms
• Experience managing budgets and KPIs, across multiple channels, and adjusting spend to meet performance goals
• Proven experience in effectively managing retail media and paid search campaigns
• Experience working with multi-disciplinary teams of media, marketers, and analytics
• Strong analytical skills and the ability to interpret media data to drive business decisions
• Proficiency in Excel (pivot tables, v-lookup, basic formulas)
• Strong presentation skills and executive presence to garner support from marketing teams/leadership and persuade them on media recommendations
• Significant organizational skills to work effectively in a fast paced, high campaign volume environment demanding quick responses
• Strong work ethic with capacity and ability to operate independently and collaboratively in teams with high attention to detail
• Ability to prioritize and deliver multiple products or services concurrently under time constraints

Benefits

• Medical and dental coverage
• 401k plans
• Profit sharing
• Pet insurance
• Company holidays
• Access to an employee wine shop