User Acquisition Manager

On Site Full TimeSofia, Sofia-City, BulgariaGAN

Role Overview

As a User Acquisition Manager, you will lead end-to-end, multi-channel performance marketing campaigns to acquire high-value players efficiently. The ideal candidate is an analytical, data-driven marketer with hands-on experience managing substantial advertising budgets.

What You Will Do

Plan, launch, and manage scalable performance marketing campaigns across major self-serve platforms and DSPs/ad networks. Monitor, analyze, and optimize daily campaign performance in real-time to meet strict target KPIs.

Why It Might Be a Fit

This role suits a highly motivated individual eager to solve complex UA challenges and make a direct impact on revenue growth.

Requirements

  • 3+ years’ experience in managing user acquisition campaigns at scale
  • Experience in the iGaming industry (social or real money casino and sportsbook)
  • Experience in campaign management on self-served platforms such as Google Ads, Apple Search Ads, Facebook, Snapchat etc
  • Highly analytical mind set with the ability to manipulate and analyse large quantities of data and present findings in reports
  • Direct experience working with Mobile Measure Partners (Appsflyer)
  • Sound understanding of mobile attribution models, SKAdNetwork framework, and privacy landscape shifts.
  • Excellent written and verbal communication skills with the ability to summarize complex data into clear, actionable insights for cross functional stakeholders.
  • Fluent English – Excellent oral and written communication skills

Benefits

  • Healthcare Insurance
  • MultiSport Card
  • Supplemental Training Program
  • 55€ in paper gift vouchers
  • Paid events and company-wide knowledge-sharing opportunities

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To apply for this job please visit careers.gan.com.

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